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List Price: $91.50Amazon.com's Price: $57.65 You Save: $33.85 (37%)as of 03/16/2010 12:33 EDT
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This item ships for FREE with Super Saver Shipping.
Binding: Hardcover
Dewey Decimal Number: 658.816
EAN: 9780131856776
Edition: 4
ISBN: 0131856774
Label: Prentice Hall
Manufacturer: Prentice Hall
Number Of Items: 1
Number Of Pages: 368
Publication Date: December 03, 2005
Publisher: Prentice Hall
Studio: Prentice Hall
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Editorial Review:
Product Description:
For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.
Average Rating: 
Rating:  -
I work at a large pharma and recently took on a new role in the global pricing department. My new manager recommended this book to understand the fundamentals of pricing. I think it's an excellent piece of work that outlines the importance of pricing and how it should be a process that incorporates multiple departments in a company. They do a good job of using very tangible, current examples to illustrate their theories. However, I find that I must be fully engaged and have my thinking cap on ... Read More
Rating: -
The author does a good job of establishing a framework for thinking about pricing in the first chapter of the book, then expands on that framework over the first few chapters. Like most business books, however, the deeper into the book you get the less valuable it becomes. Definitely worth buying, but you'll get 90% of the value from the first few chapters
Rating: -
This book is the best book on pricing..It's all there..formulas..graphs...case studies...examples....the book is kinda pricey (ironically!!..LOL)..But, if you are thinking of pricing your product..it could make you alot fo money in the long run...I 1st got the 1st edition at a thrift shop....This review is for the 3rd edition...I can't afford the 4th edtion yet!!!...oh the irony......
Rating: -
I had borrowed a copy of this book from the library, but decided to purchase it so I could have a copy handy for my own reference. I use this book to understand pricing and strategic pricing concepts--and it is invaluable. It is clearly written, well-organized and highly informative. I strongly recommend it to anyone who needs to understand the fundamentals, methods and theories of how industrial pricing works.
Rating:  -
Very hard to read - boring and not very concise. I had to purchase this for my class. Would not recommend this to anyone
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