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List Price: $29.95Amazon.com's Price: $19.77 You Save: $10.18 (34%)as of 03/11/2010 13:23 EST
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Binding: Hardcover
Dewey Decimal Number: 658.816
EAN: 9780470197578
ISBN: 0470197579
Label: Wiley
Manufacturer: Wiley
Number Of Items: 1
Number Of Pages: 240
Publication Date: February 25, 2008
Publisher: Wiley
Studio: Wiley
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Editorial Review:
Product Description:
Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.
Average Rating: 
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Reed Holden and Mark Burton's Pricing with Confidence makes the complex topic of pricing strategy understandable and usable to businesses of all industries and sizes. Many of the examples are easily transferrable from one industry to the next. Their approach is logical and rational and can be adapted to a sole proprietor with an entrepreneurial idea to the largest of companies. The only thing, I severely disliked about the book was the poker analogy which runs throughout the book. Business, unlike ... Read More
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This book provides an excellent, no nonsense approach to understanding the value you provide customers and how to use that knowledge to both set appropriate prices and communicate / negotiate with buyers. Their 10 rules make a lot of sense and are supported by clear explanations and industry examples. Note that the book is primarily targeted toward industrial rather than consumer products. It's a good read for sales or corporate managers. If you want a more analytic book that provides the conceptual ... Read More
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Is your company working hard to deliver value to customers?
Are you facing increasingly tough competition, possibly from new competitors?
And are you struggling to address cost pressures from your suppliers?
If you answered YES to one or more of these questions then you probably need some help with your pricing. Many studies show that of all marketing variables, pricing has the most impact on the bottom line. But where should you look for advice so you can make your pricing decisions ... Read More
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I liked this book a lot. I thought it was well outlined and well written. The book's overall message is that the small business owner should link prices to the value delivered. The reader should be able to optimize pricing for her services or products after considering the 10 rules of pricing presented in this book:
1. Generally, don't let the customer talk you down in price
2. Price your service or product at a level that a customer is willing to pay if they understand the value of ... Read More
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As a forum leader for a group of CEOs of small, growing businesses, we used this book to help us in understanding whether the pricing strategies each of our businesses used were optimizing their market and sales successes. Since many of these small companies compete with some of the largest players in their respective industries, it was revealing to each of them to see their realities detailed so clearly by the authors. It has led each of them to engage in more thinking and analysis relative to a pricing strategy ... Read More
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