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List Price: $16.95Amazon.com's Price: $11.53 You Save: $5.42 (32%)as of 03/10/2010 22:28 EST
Availability: Usually ships in 24 hours
This item ships for FREE with Super Saver Shipping.
Binding: Paperback
Dewey Decimal Number: 380
EAN: 9780470379288
ISBN: 0470379286
Label: Wiley
Manufacturer: Wiley
Number Of Items: 1
Number Of Pages: 320
Publication Date: November 03, 2008
Publisher: Wiley
Studio: Wiley
Features:- ISBN13: 9780470379288
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
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Editorial Review:
Product Description:
NEW. Ships from warehouse.
Average Rating: 
Rating:  -
This review is for the audio book: Excellent information, no denying that. But I quickly grew tired of hearing the author constantly knock PR and Marketing professionals. He must have criticized these people more than 30 times in the book. And not just passing mentions. He would go into great detail on how ignorant these people are. Good thing I'm an engineer, otherwise I might have thrown the damn book out the window. There were a total of 8 CD's. I think if the "old rules bashing" were edited out, ... Read More
Rating:  -
Gives a great overview of the different areas that a busines can use for marketing on the Web. As I was reading, I got good ideas on how our business could use the various aspects of Web marketing to our advantage. The book made me my stop putting so much emphasis on traditional marketing avenues and start looking at using the Web.
Rating:  -
I have been in the marketing and promotions business for the past 23 years and have watched traditional media go from the force of marketing to a part of marketing. Internet and social media have been coming at us so fast it has been hard to evaluate what to grab and what to ignore. David Meerman Scott brought into focus what is most important in growing our business. Mr Scott's roadmap to the new business process has lifted the fog as to where we can go as a company. The New Rules has become a must ... Read More
Rating: -
Excellent book for anyone to learn how to engage in the "new" marketing and PR. It is any easy read, with great examples of successful cases that will leaving you inspired with new ideas. Even if you are not a marketing expert, you can pick up this book and kick off a successful marketing program. Appropriate for non-profits, small businesses, churches, or corporations....something for everyone. David Meerman Scott does an excellent job of relating to his readers, and even wrote this book by collaborating ... Read More
Rating: -
Watch Video Here: http://www.amazon.com/review/RWYX6WYYDRI42 Would you use an old-fashioned #2 pencil as your major tool for business communication? Of course not, because you recognize that vast improvements in technology have given us options which are faster, more effective, and commonly expected.
However, many business leaders are still tied to antiquated methods for reaching customers, prospects, and work associates. This book helps us abandon obsolete marketing and public relations practices, ... Read More
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