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Amazon.com's Price: $15.95 as of 09/03/2010 10:57 EDT
Availability: Usually ships in 24 hours
This item ships for FREE with Super Saver Shipping.
Binding: Paperback
Dewey Decimal Number: 380
EAN: 9781434849533
ISBN: 1434849538
Label: CreateSpace
Manufacturer: CreateSpace
Number Of Items: 1
Number Of Pages: 252
Publication Date: March 03, 2008
Publisher: CreateSpace
Studio: CreateSpace
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Editorial Review:
Product Description:
The #1 book on Marketing in a Recession on Amazon. com for over 2 years. It was published in early 2008, 9 months before it was announced that we had been in recession since December 2007. So you've cut costs, now what? You just can't cut your way to greatness and "Recession Storming" will get you out into action with new strategies to squeeze more revenue from your customers, increase margin by resisting price pressure, change the game with recession-specific product-offerings, and expand into new markets. There are over 100 marketing strategies from 80 companies from 5 recessions and 40 industry downturns. 5 star-rated by reviewers like you: "This book really amazed me for how practical its advice is." "Very practical ...Neat stuff, timely advice." Invaluable for business owners, marketing teams, investors and consultants. Just one idea will repay the price of the book many times over. Also available in extended version (with chapters on costs and acquisitions) as The "Recession Storming" Handbook of Recession & Recovery Strategy (qv). Reach the author at Rupert@RecessionStorming.com
Average Rating: 
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Recession Storming is an intriguingly and aptly named book that will show businesses how to attack, not retrench, in preparation for and during a recession. Veteran business strategist Rupert M. Hart guides readers through five key areas in which businesses can develop strategies to thrive, not hide, when faced with a recession. Hart uses case studies and actionable advice that any company, even during times of economic strength.
Hart shows a refreshing willingness to depart from bombastic ... Read More
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This book is broken down into easy to understand sections for the person who is interested in learning about recessions and doesn't have much of a background on the topic to expand on. I am reading it for class. It's not so dense that you will tune out during reading it and find yourself thinking about what you're going to eat for dinner that night. With that being said, for its size it is relatively heavy (even as a paperback) so that part I don't love.
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As I write this in early 2010 there are signs that the United States might be coming out of the recession. Unfortunately there are just as many signs that indicate we are on the verge of even greater economic difficulties. Those of us in business need to hope for the best but prepare for the worst. How do we do that? This book, Recession Storming: Thriving In Downturns Through Superior Marketing, Pricing And Product Strategies is as good a guidebook as any.
What I liked about the book is that ... Read More
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Hart knows his stuff; there is no doubt about that. He covers the topic of recessions from A to Z in dense prose laden with facts and figures. This is a good "handbook" style book that can be used as a catch-all for the little tactical tricks and ideas that one can use during recessions. The problem is that there is too much tactical emphasis and too little strategic, "big picture" ideas. This makes it necessary for the serious student of recessions and their impact to read additional books focusing on strategy. ... Read More
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A must read book in these challenging times; Rupert continues to demonstrate his ability to explain in plain English a righteous path to move forward.
With "Recession Storming", it really is a readers "how to" survival guide, it will help to instruct on how to benefit from a recession. Thoroughly informative and yet entertaining on a complex subject
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