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Amazon.com's Price: $17.95 Prices subject to change.
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This item ships for FREE with Super Saver Shipping.
Binding: Paperback
EAN: 9781434849533
ISBN: 1434849538
Label: CreateSpace
Manufacturer: CreateSpace
Number Of Pages: 252
Publication Date: March 03, 2008
Publisher: CreateSpace
Release Date: March 03, 2008
Studio: CreateSpace
Sales Rank: 40969
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Editorial Review:
Product Description:
The #1 book on Recession on Amazon. com for over a year. So you've cut costs, now what? You just can't cut your way to greatness and "Recession Storming" will get you out into action with new strategies to squeeze more revenue from your customers, increase margin by resisting price pressure, change the game with recession-specific product-offerings, and expand into new markets. There are over 100 marketing strategies from 80 companies from 5 recessions and 40 industry downturns. 5 star-rated by reviewers like you: "This book really amazed me for how practical its advice is." "Very practical ...Neat stuff, timely advice." Invaluable for business owners, marketing teams, investors and consultants. Just one idea will repay the price of the book many times over. Also available in extended version (with chapters on costs and acquisitions) as The "Recession Storming" Handbook of Recession & Recovery Strategy (qv). Reach the author at Rupert@RecessionStorming.com
Average Rating: 
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A must read book in these challenging times; Rupert continues to demonstrate his ability to explain in plain English a righteous path to move forward.
With "Recession Storming", it really is a readers "how to" survival guide, it will help to instruct on how to benefit from a recession. Thoroughly informative and yet entertaining on a complex subject
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Couldn't help feel more optimistic after skim reading this book. Have done the same with many other recession books that left me a bit cold and wondering what next.
Hart's book is well organized (into 5 sensible sections) and full of sensible suggestions too. I'm systematically working my way through it and applying some of the insights to my business and with some of my consulting clients.
Quite simply a must buy for businesses wanting to bust their way out of the recession ... Read More
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A lot of managers only know internal driven insights to fight a recession. That means downsizing, cost-cutting or just wait till the storm weathers over. I found it revealing to discover how many applicable outward-looking insights are listed in this book. Recessions become just another situation to handle, not the one single situation nobody knows how to handle appropriately.
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This is a great business book and immensely timely. I recommend it highly.
Here's what I really like about Recession Storming:
It's full of actionable ideas that marketing and business development people, as well as business owners, can use today. I opened the book at random pages and immediately saw ideas I could use in my business.
The largest chapter in the book is Pricing, and it's very valuable. As Chairman of a large consulting company, we are often under price pressure in a ... Read More
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As a Harvard MBA with several start-ups under my belt in good times and bad, I found this book quite refreshing. While most business books take 200 pages to present what should be an article, this one contains kernels of wisdom in nearly each paragraph, and packs a wallop in a short, tight read. It is like a refresher course in strategic marketing, from the macro-economic terrain to tactical maneuvers.
I highly recommend this book to those in large and small corporations who seek more effective ... Read More
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