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The Tipping Point Audio


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 : The Tipping Point Audio

List Price: $17.98
Price: $11.80
You Save: $6.18 (34%)
as of 09/07/2010 10:13 EDT



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Binding: Audio Cassette
Dewey Decimal Number: 302
EAN: 9781570427930
Edition: 1st
Format: Abridged, Audiobook
ISBN: 1570427933
Label: Hachette Audio
Manufacturer: Hachette Audio
Number Of Items: 2
Publication Date: March 01, 2000
Publisher: Hachette Audio
Studio: Hachette Audio




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Editorial Review:

Product Description:
Author looks at why major changes in our society so often happen suddenly and unexpectedly. An intellectual adventure story and a road map to change, with a profoundly hopeful message-that one imaginative person applying a well-placed lever can move the world. Two cassettes read by Malcolm Gladwell.

Amazon.com Review:
"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.

For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.

Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan



Customer Reviews
Average Rating:  out of 5 stars

Rating: 5 out of 5 stars - Great read!
I really enjoyed the theories and ideas within this book. Malcolm Gladwell does a great job of describing his theories and tying in studies. I would take The Tipping Point as a perspective rather than concrete facts. Some people criticize this book as lacking "real" science behind the theories. If you are looking for a great perspective on epidemics then I highly recommend this book.



Rating: 4 out of 5 stars - Riveting
I've read all three Gladwell books now, in reverse order no less. Hands down, this way my favorite. Outliers was a strong contender, but the overall implications of his theory of ideas of epidemics in our world seems limitless. Buy this book and you'll read it in record time.



Rating: 5 out of 5 stars - Really cool paradigm to help understand change
This is a really neat book. The author uses the paradigm of little changes that prompt gigantic change to discuss sociology, environmental aesthetics and more. I purchased on Kindle, and have enjoyed very much.



Rating: 5 out of 5 stars - Awesome Book
Thought provoking, mind altering book. It is a must read for all types of people.



Rating: 5 out of 5 stars - This Weeks Great Tipping Points Aug 8 2010
Watch Video Here: http://www.amazon.com/review/R1JNJLB4H99TCD Normally I stick to recommending books that help the reader live and experience the tenets of positive psychology. In this case, I am recommending a book that does that...yet it might have taken 10 years for it to get to that point. I will admit I admire everything Malcolm writes, I heard him speak and he speaks about his ideas every bit as well as he writes about them, so my recommendation does have to take that into consideration. ... Read More





 

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