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Recession Storming is an intriguingly and aptly named book that will show businesses how to attack, not retrench, in preparation for and during a recession. Veteran business strategist Rupert M. Hart guides readers through five key areas in which businesses can develop strategies to thrive, not hide, when faced with a recession. Hart uses case studies and actionable advice that any company, even during times of economic strength.
Hart shows a refreshing willingness to depart from bombastic business-speak and relate to readers in plain, compelling English. "Expect the chicken to be headless," Hart suggests, emphasizing the need to adapt strategy to changing conditions.
Recession Storming is well written, entertaining and relevant. I recommend it strongly to anyone with fiscal responsibility in any company, large or small.
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This book is broken down into easy to understand sections for the person who is interested in learning about recessions and doesn't have much of a background on the topic to expand on. I am reading it for class. It's not so dense that you will tune out during reading it and find yourself thinking about what you're going to eat for dinner that night. With that being said, for its size it is relatively heavy (even as a paperback) so that part I don't love.
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As I write this in early 2010 there are signs that the United States might be coming out of the recession. Unfortunately there are just as many signs that indicate we are on the verge of even greater economic difficulties. Those of us in business need to hope for the best but prepare for the worst. How do we do that? This book, Recession Storming: Thriving In Downturns Through Superior Marketing, Pricing And Product Strategies is as good a guidebook as any.
What I liked about the book is that it counsels an offensive as opposed to a defensive strategy. Yes, we are in a downturn and yes, business and profits are down and yes, we need to cut costs and eliminate unnecessary expenses. At the same time this can't be all that we do. We can take advantage of this recession to streamline, refocus and recharge our business. For those of us who have to actually produce to get paid there is a wealth of tips, techniques and tactics we can use to not only survive, but to thrive in this environment while positioning ourselves for the eventual recovery.
Downturns, as the book points out, occur on a regular basis. Downturns also share certain characteristics that, once we understand them, we can use to help guide us through the recovery and downturn. In tough times the status quo isn't enough. We need to introduce new products, enter into new markets, take care of our existing customers by "WOWing them" and take a focused and informed look at our pricing. The book covers all these areas in detail.
There are five books I recommend everyone read who wants to use this depressed economy as an opportunity rather than a crisis, this is one of them. The others are How To Sell When Nobody's Buying: (And How to Sell Even More When They Are), The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth InTough Economic Times,The 168 Hour Week: Living Life Your Way 24-7and Atlas Shrugged. Carrying out the advice and philosophy outlines in these books will help all of us emerge from this recession with stronger businesses.
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Hart knows his stuff; there is no doubt about that. He covers the topic of recessions from A to Z in dense prose laden with facts and figures. This is a good "handbook" style book that can be used as a catch-all for the little tactical tricks and ideas that one can use during recessions. The problem is that there is too much tactical emphasis and too little strategic, "big picture" ideas. This makes it necessary for the serious student of recessions and their impact to read additional books focusing on strategy. If you want a book that focuses on strategy with direct, practical examples there is my book, "Business Warrior: Recession & Recovery Edition".
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A must read book in these challenging times; Rupert continues to demonstrate his ability to explain in plain English a righteous path to move forward.
With "Recession Storming", it really is a readers "how to" survival guide, it will help to instruct on how to benefit from a recession. Thoroughly informative and yet entertaining on a complex subject
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